Ride fast with Virgin Trains Robbie keane offer

February 13, 2009 | Filed Under: Blog Today 

Its very easy these days to make good marketing on news,from just about anything these days, as long as someone is paying attention. Easy way to get people to pay attention? Plaster a giant red full page ad in a newspaper. That should do the trick well enough.

What Virgin Trains wants to throw in your face is their ability to shuffle you from London to Liverpool for only £12. Who could be the spokesman for such a campaign? There’s only one choice, clearly: Robbie Keane.

For clarification, one could go from London to Liverpool and back nearly 1.5 million times for the amount it cost to shepherd Robbie back and forth over the last half year. So that really is a bargain.

But there is a flaw in their campaign:

Though their claim that they can get you to Liverpool and back inside six months, however true, isn’t the greatest boast they could make – even if it does only cost 12 pound

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