The FA turn to Budweiser and now the fans vote for man of the match

June 16, 2011 | Filed Under: Blog, UK Box Update 
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The Football Association announced a three-year deal today with Budweiser, which will see the iconic global lager brand become the Lead Partner of The FA Cup, to be known as The FA Cup with Budweiser.

Budweiser and its parent company Anheuser-Busch InBev are long-standing supporters of football around the world, with Budweiser having served as Official Beer of the FIFA World Cup or the last 25 years.

As Lead Partner, Budweiser will be bringing the world’s most prestigious cup competition closer to the fans through an exciting programme of activity, both in the UK and around the world.

As part of AB InBev’s dream to be the Best Beer Company in a Better World, Budweiser has dedicated a portion of sponsorship funding to working with The FA to develop a bespoke programme promoting responsible drinking to football fans. Budweiser is also partnering with The FA on a community initiative that will provide essential equipment to teams in the early rounds of the competition.

Alex Horne, FA General Secretary, said: “We are extremely pleased to have secured an iconic brand such as Budweiser to be the Lead Partner of The FA Cup. Like The FA Cup, Budweiser has a proud heritage and a long history of being involved in football. Furthermore, given the global reach of this sponsorship, we will see The FA Cup promoted around the world like never before which is great for the fans and the players. The FA Cup is already a much-loved competition around the world and we look forward to building on that passion with Budweiser.”

The real good news is  for the first time ever  fans get the opportunity to vote for the official ‘Man of the Match’, a role usually reserved for commentating team who are never right 🙂 The FA backing the beer! well done all.

Thanks to Anna from the FA.

 

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