May 15, 2009 | Filed Under: Blog 
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 Reports flying around today that liverpool are thinking of giving the new anfield staduim a new name calling it the CARLSBERG ANFIELD.

Carlsberg have enjoyed sponsorship of Liverpool for a record 18 years but appear ready to suggest a new agreement which would see their name emblazoned across the stadium.


“That will be part of the discussion, I’m sure, but there have been no decisions yet,” Gareth Roberts, Carlsberg UK’s director of sponsorship, told The Independent.


Arsenal sold the naming rights to their stadium to Emirates for £100m over 13 years – including an eight-year shirt sponsorship deal – and those kind of figures are likely to persuade Tom Hicks and George Gillett to risk a fan backlash.


The pair are currently trying to negotiate the rescheduling of £350m of loans they took to buy Liverpool, and Carlsberg will be watching closely before deciding whether to increase their sponsorship deal.


“We would be very interested in what happens. I’m sure that the conversations that go on between the two parties will reflect that,” Roberts said.

Im not sure the liverpool fans will be up for that but feedback across all fans would be interesting what do you think?

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  • charlie

    this is rubbish talk liverpool will never leave anfield

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