The Pie High clubs

October 15, 2015 | Filed Under: Blog 

Fact some football clubs charging 344 per cent over the odds for a pie!

Over a season an average Premier League fan currently spends £60 if buying pies at every home game.

Crystal Palace was one of the worst offenders, charging an eye-watering £4 for a match day pie. Their fans would splash out a staggering £132 over the course of a season if they bought a pie at every home and away game compared to £34 if they had shopped at their local supermarket during a season.

In response to the BBC’s annual Price of Football Report[iii], supermarket Morrisons has launched a Pie Map, to help fans find a proper pie at a proper price. The map details every Premiership to League Two UK stadium and the location of its nearest store.

Morrisons estimates that if every Premier League fan purchased a pie at Morrisons rather than their home ground it could save Premier League supporters £43 million over a season, enough to buy 860,000 football shirts in fact. A handmade Chunky Steak Pie at Morrisons costs only 90p.

Mark Cox, Own Brand Director at Morrisons said: “A pie at a football game is a national tradition – and a proper pie shouldn’t cost the earth! It costs less than a pound to make and sell a pie. Our Pie Map will give fans a direct route to Premier League pies at Sunday League prices, at a short distance from each stadium.”

More about Morrisons pies:
• Morrisons sells 22 million savoury pies each year
• Its pie making factory, Farmer’s Boy in Bradford, is the biggest supermarket pie making facility in the country
• Farmers Boy makes all of its own brand pies from scratch – over half a million each week or 260 million pies in a decade
• Morrisons chief Pie Man tastes nearly half a tonne of pies every year to ensure their taste and quality
• Chunky Steak Pie at 90p is Morrisons bestselling pie – accounting for a third of all savoury pie sales
• Meat pie is still the nation’s favourite filling – feedback from shoppers led Morrisons to increase the percentage of meat in each of its meat pies by 25% this month (October 2015)
• 100% of the pork, beef and lamb used in Morrisons pies is British
• The supermarket’s Made by Morrisons range of pies are all freshly baked in store

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